As the era of “open platforms” rides into the sunset, we are all looking for the next distribution channel to rise to the forefront. As major brands shift their budget online, the influx of money is hurting organic distribution for the sake of revenue for distribution platforms, like Facebook and Twitter.
The last few years has been difficult for those who believe in organic growth and distribution via social. The focus on monetization has nudged people to focus on paid over organic growth.
Despite the bearish attitude, large and untapped distribution channels are still alive and thriving but the state of each channel is changing quickly. There are three distribution channels I would bet on for growth in for 2015.