July 2012
8 posts
2 tags
Grow like Path (part 1)
Last week Path 2.5 was released with great enthusiasm. Path continues to focus on fostering a user’s close and real network versus any available connection on web. From a new notifications center to video support, Path 2.5 is a significant update in breadth of features. From a growth perspective, Path 2.5 explores a “nudge” notification, invite tracking, and expanded Facebook...
1 tag
For a productive weekend
Will you have some down time this weekend? Here is a selection of articles from this past week I found insightful. Enjoy!
Lies damned Lies Statistics - What visual early social networks need to be on your radar.
Hubspot - Facebook changes the reach metric and what this means for your business.
Seth Godin on MSNBC - Why entrepreneurs are selfish and need to shut up. Tell a story and stop...
4 tags
Retail will teach you about conversions
One of task of a growth hacker is to undue the dehumanization in technology of users in the aggregate, which is devoid of a decision making paradigm. As users become encased in a world of constant stimulus, conversion rates have suffered from creative and platform fatigue. One way of overcoming today’s conversion challenges is to look at how retail converts shoppers and grows in-store...
1 tag
For a productive weekend
Here is a selection of articles from this week I found insightful for your downtime this weekend.
“Something does not add up” - The Economist - How marketers take advantage of the fact that consumers are bad at fractions and percentages.
“Fighting for the next billion”- The Economist - How do P&G and Unilever plan to reach 2 billion people.
“User...
2 tags
Rally.org, a bad growth hack
Growth hackers by nature live to push the envelope. Matt Humphrey once told me over coffee that growth hackers live in a ‘grey area’ and habitually push TOS to their limits. If a good growth hack on the edge translates into explosive growth, everyone is happy. On the other hand, a bad growth hack can destroy a company’s brand and alienate users.
Last week, Rally.org’s email...
2 tags
What not to read as an entrepreneur
Do you feel inundated every morning? How can we focus when our world is full of so much stuff?
The amount of information we create every year is now in the zettabytes, which is 10 to the power of 26. Frankly, a lot of that information sucks. Case in point, Twitter, the blood of the internet, is testing a new feature that will curate your feed automatically based upon previous web page visits....
2 tags
Celebrate good people
Tomorrow is the Fourth of July. On the Fourth we celebrate America’s pathway to freedom and independence with fireworks, family, and a BBQ. This Fourth I will add something to the celebration: the good people in my life.
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Last week, I was reminded of the value and power of surrounding yourself with good people. In an industry that attracts all types, from posers...
2 tags
A Facebook phone is defense, not offense
Do you have Facebook fatigue yet? Facebook openly recognizes it exists and I hear more of my friends on a weekly basis bailing to other services. The popularity of “I quit Facebook” posts are uncanny. Techies love to talk about the demise of Facebook and how we are all unsatisfied.
Does this look satisfying to you? Can anyone tell what is going on the screen shot of my home feed...
