1. Ecquire on Growth

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    Converting a visitor to an active user is a difficult task. Most product teams focus on the initial landing page but forget one of the top activation strategies is a well-designed tutorial that encourages new users to complete key tasks that leads to activation.

    When I signed up for Ecquire a few days ago (a tool that fixes outdated contact information in CRMs through detecting and capturing relevant data sources from all across the web), I was very impressed with the attention to detail and creativity in their activation flow, so I reached out to the team to hear their inspiration.

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