1. How to hire a growth hacker

    how to hire a growth hacker

    The most common request for help I receive is where can a company find a growth hacker to hire. Leaving aside the rampant confusion on what is and is not a growth hacker, here are some tips on how you can find and hire a growth hacker.

    First, we need a reality check. Since growth is a developing field, only a handful of people are credible and respected in the space. There are a lot of young (by experience) growth hackers looking to learn and put some wins under their belt. I am not commenting on their qualifications or skills but the obvious fact of inexperience. Most experienced growth experts are in higher demand than software engineers. 

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  2. 6 company culture attitudes that kill growth

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    Company culture is the most undervalued strategy but significant dependency for success in developing a growth centric company. Technical talent and strategic focus are important to the success but skills and strategy can only take a company so far. A company must culturally reward growth.

    When I meet with companies for growth advice, I like to ask the following questions and listen to what a company says and doesn’t say. 

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  3. Interview a Growth Hacker with Greg Tseng

    Greg Tseng from Tagged

    When writing my TechCrunch series on growth hacking, I was very fortunate enough to chat with one of the legends on growth, Greg Tseng. Greg is the founder of Tagged, a social network for meeting new people. He has advised or worked at HomeRun, Flixster, Hi5, and LinkedIn. He has led numerous apps to over a million users. 

    Here is what Greg had to say about growth hacking.

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  4. Two ways to look at growth

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    "Growth hacking" is reaching into the mainstream mindset. Recently, Seth Godin wrote a post on the renewed focus of growth and cited one of my TechCrunch articlesAs more and more companies are looking to recruit and form a growth team, it is essential to understand the needs of each company and to spend time on strategies that will have a significant impact on the numbers. Growth strategies fall into two meta-categories: pouring traffic into the funnel and optimizing the flow of traffic inside the funnel.

    The most talked about element of growth is virality and new user acquisition. Both of these elements focus on thru-put in the funnel and less on the funnel itself. 

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  5. Interview a growth hacker with Mike Greenfield

    Practically understanding and implementing growth can be a real challenge. I sat down recently in sunny Palo Alto with Mike Greenfield, Growth Hacker-In-Residence at 500 Startups and co-founder of Circle of Moms, to talk about living a growth minded culture and his work experience at some of the fastest growing companies in the valley. Here is what he had to say.

    Mike Greenfield Growth Hacker

    Tell me about your past and how you came to be a growth hacker.

    I wouldn’t necessarily call myself a growth hacker, but I’ve certainly come to appreciate the importance of growth, and I understand a number of the dynamics that make it happen.
     
    LinkedIn hired me when they had 250,000 users and the scale of their data was becoming interesting. Reid and company knew that virality and growth were important and that data would be valuable, and they brought me on to help formalize that. At the time, there were no cleanly defined terms like “growth hacker” or “data scientist”, so I was figuring things out as I went along (and going back and forth between being growth-y and scientist-y).
     

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  6. Interview a growth hacker with Matt Humphrey

    I sat down with Matt Humphrey, co-founder of HomeRun and now VP of Merchandise at Rearden Commerce, to talk about growth hacking and how to keep a growth-focused culture in a rapidly expanding company. Matt team’s growth strategy ultimately led to a viral product and a strong exit. His complete interview is below.

    Matt Humphrey on growth hacking

    What is growth hacking?

    Growth hacking is acquiring, retaining, and monetizing users more effectively. A growth hacker is an individual who can, from end-to-end, collect data, ideate, plan, execute, and deploy the necessary tactics and strategies to hit goals.  

    How did you develop these skills?

    I developed these skills tuning interesting and novel viral loops with Andrew Chen back in 2008, building on the Facebook platform from 2009-2010, and engineering email list growth in 2011 at my company Homerun. 

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  7. 4 reasons why growth hackers came to be

    Build it and they will come is dead

    The buzz on “growth hacking” has spread all across the world. Classes on growth hacking are being taught in Singapore. Companies from San Francisco to London are recruiting growth hackers. The first Growth Hacking Conference popped up a few weeks ago. This rapid craze beseeches an explanation. Why has growth hacking so strongly resonated with the startup community?

    One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. The real answer is that the phrase “growth hacking” caught fire because of its particular emphasis on growth, which determines the life and death of every startup.

    Startups are facing growth challenges that were not apparent a few years ago. The platitude “build it and they will come”—made popular by the movie Field of Dreams—has since died and is now an antique of the dot-com era. Growth hacking has resonated in the startup community due to today’s growth challenges: new channel creation, channel saturation, the “best product” fallacy and “product-growth” fit.

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  8. What is Path’s user acquisition strategy?

    Path Logo

    This post was originally answered by myself on Quora. I have edited it for this post.

    Path is different from other social networking products in that Path is designed for specific individuals in your network, aka those closest to you. Most social networks focus on broad access and wide distribution in a user’s circles. Path takes a different approach and focuses on depth over breath. 

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  9. The growth hacking mafia comes to life via KISSmetrics. 

    The growth hacking mafia comes to life via KISSmetrics

  10. Defining a growth hacker: 3 common characteristics

    Rosetta Stone of Growth Hacking

    This post originally appeared on TechCrunch

    In this series titled “Defining a growth hacker”, I will be exploring the meaning and practical application of growth hacking through a number of interviews with prominent growth hackers. This is the first post the series and will outline the common characteristics of a growth hacker.

    Growth hackers are making their mark in technology. Job postings are popping up all over the web looking for a growth hacker. Companies at all stages are itching to find these professors of growth and often recruiting as aggressively as UX and CS candidates. Sean Ellis was right when he first coined the title growth hacker in 2010 when he wrote, “Where are all of the growth hackers?” The demand for growth hackers became widespread when Andrew Chen wrote “How to be a growth hacker” that went viral.

    Despite the buzz and increasing commercialization, most companies are unaware of the true meaning of growth hacking other than the simplistic acknowledgement that “they grow stuff” or “get users”. Unlike most professions in technology, a growth hacker isn’t a set of skills or a stock of knowledge. Dan Martell, founder of Clarity, says, “Growth hacking is a mindset more than a toolset.” It is a set of disciplines learned through doing and out of necessity. Growth hackers have a common attitude, internal investigation process, and mentality unique among technologists and marketers. This mindset of data, creativity, and curiosity allows a growth hacker to accomplish the feet of growing a user base into the millions.

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