1. 3 Distribution Channels to bet on for 2015

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    As the era of “open platforms” rides into the sunset, we are all looking for the next distribution channel to rise to the forefront. As major brands shift their budget online, the influx of money is hurting organic distribution for the sake of revenue for distribution platforms, like Facebook and Twitter. 

    The last few years has been difficult for those who believe in organic growth and distribution via social. The focus on monetization has nudged people to focus on paid over organic growth. 

    Despite the bearish attitude, large and untapped distribution channels are still alive and thriving but the state of each channel is changing quickly. There are three distribution channels I would bet on for growth in for 2015. 

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  2. Quarreling about growth hacking

    growth hacking debate

    If you follow me on Twitter or know my background, you probably noticed that I like politics. Anyone who follows politics long enough sees that issues that captivate the news cycle are often more complicated than a single pass can comprehend. Some of the backlash or shallow promotion of growth hacking looks a lot like political discussions on cable TV, inane premises and shallow argumentation.

    I am not very interested in continuing to rehash whether growth hacking exists or not. It does. Look at the original growth community. Their track record speaks for itself. To me, a more interesting subject of discussion is why some are denying the growth hacking movement despite its palpable benefit to the startup and business community.

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  3. 8 practical tips for growth

    Philosophizing about  “growth” and “growth hacking” is amble, but there is a dearth of practical tips on building a growing company. Implementing growth into an organization is a long slog and free of glamour.

    Based on my experience, I’ve worked both as an individual contributor and leading a growth team. Outside of my writing on common organizational and cultural behaviors that hampers growth, I collected a few tips from my successes and failures on growing a product.

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  4. Usage is the only thing that matters

    Usage is more important than design.

    Usage is more important than architecture. 

    Usage is more important than marketing.

    Usage is the only thing that matters.

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