1. Benchmarking Mobile App Retention

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    Most of entrepreneurs haughtily think that their product is unique, but at the market level, undeniable trends emerge in how people use categorically similar products. It is important for a good growth strategy to understand how your retention and session frequency compares to your peers. Knowing this will highlight your product’s strengths and weaknesses. 

    Last week, Flurry released an updated benchmark for mobile app retention and session frequency based upon sampling of thousands of applications that can be used to baseline user behavior and focus a growth strategy.

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  2. Grow like Tumblr: mobile registration flow

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    With approximately 20 billion page views a month and 30% page view growth year-over-year, Tumblr is growing and vibrant content community (this blog is hosted on Tumblr). Tumblr has invested heavily in its mobile product to drive this growth. 

    In the following post, I will be detailing Tumblr’s mobile registration strategy which is at the heart of its recent page view growth. 

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