“People think that I have a book of magic tricks. Often, it is quite basic and simple to begin with.” - Jesse Farmer
Today, its cool to be a growth hacker. Startups are wide-eyed and mystified at any opportunity to chat with a growth hacker (hopefully, to add them to their ranks). Founders expect growth hackers to bring a bag of tricks and disclose a secret black book of hacks to make them rich. While well intentioned, I have to burst this illusion. Growth hackers don’t have secret tricks or hidden mystic knowledge for growth. Growth hackers aren’t magicians.