1. What is Path’s user acquisition strategy?

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    This post was originally answered by myself on Quora. I have edited it for this post.

    Path is different from other social networking products in that Path is designed for specific individuals in your network, aka those closest to you. Most social networks focus on broad access and wide distribution in a user’s circles. Path takes a different approach and focuses on depth over breath. 

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  2. Grow like Path (part 2)

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    This is the second installment of my review of Path 2.5 from a growth perspective. Part 1 on Path 2.5’s user acquisition strategy can be found here

    The press covering Path’s new released highlighted 2.5’s new enhancements, from videos to personal invitations. Path 2.5 emphasized fostering deeper connections between Path users than previous updates. I will be outlining Path 2.5’s new engagement mechanics and offering some improvements of my own. My final post will cover my growth hacks for Path 2.5.

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  3. Grow like Path (part 1)

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    Last week Path 2.5 was released with great enthusiasm. Path continues to focus on fostering a user’s close and real network versus any available connection on web. From a new notifications center to video support, Path 2.5 is a significant update in breadth of features. From a growth perspective, Path 2.5 explores a “nudge” notification, invite tracking, and expanded Facebook permissions. I will be focusing on these new growth tactics and include some thoughts of my own. 

    Due to the size of Path 2.5, my thoughts will be divided into two parts. Part 1 will do a deep dive into connecting with friends on Path and invitation flow. Part 2 will explore Path 2.5’s new engagement mechanics, such as nudge and notifications.

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  4. A growth hack for Path

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    Path is truly a remarkable technology. For the past few weeks, I’ve only used Path and I have nothing but a glowing review. Path is the mobile app I wish Facebook was.

    I’ve pondered Path’s goals on adoption, engagement, and capturing the market. From Path’s demo video, their focus is middle America, the nuclear family, and close friendships. Path is designed to foster connections that already exist by creating a more valuable user experience with your intimate circles over using other social networking options. Path is about depth, not breadth, which presents interesting adoption challenges. 

    While Path’s outbound messaging is quite clear, the product leans more agnostic on how you use it. Though the 150 friends rule is understood, the product does not help me wrestle with the decision of who to add. Using Path on a day to day basis inspired three growth hacks that can solve this user dilemma and improve adoption and engagement. 

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