1. Ecquire on Growth

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    Converting a visitor to an active user is a difficult task. Most product teams focus on the initial landing page but forget one of the top activation strategies is a well-designed tutorial that encourages new users to complete key tasks that leads to activation.

    When I signed up for Ecquire a few days ago (a tool that fixes outdated contact information in CRMs through detecting and capturing relevant data sources from all across the web), I was very impressed with the attention to detail and creativity in their activation flow, so I reached out to the team to hear their inspiration.

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  2. Two ways to look at growth

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    "Growth hacking" is reaching into the mainstream mindset. Recently, Seth Godin wrote a post on the renewed focus of growth and cited one of my TechCrunch articlesAs more and more companies are looking to recruit and form a growth team, it is essential to understand the needs of each company and to spend time on strategies that will have a significant impact on the numbers. Growth strategies fall into two meta-categories: pouring traffic into the funnel and optimizing the flow of traffic inside the funnel.

    The most talked about element of growth is virality and new user acquisition. Both of these elements focus on thru-put in the funnel and less on the funnel itself. 

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