1. Grow like Tumblr: mobile registration flow

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    With approximately 20 billion page views a month and 30% page view growth year-over-year, Tumblr is growing and vibrant content community (this blog is hosted on Tumblr). Tumblr has invested heavily in its mobile product to drive this growth. 

    In the following post, I will be detailing Tumblr’s mobile registration strategy which is at the heart of its recent page view growth. 

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