How much should you ask from visitors to convert?
In every product team, there is a debate on how much information and effort visitors should take in order to convert. A part of this debate is based on the question whether or not a visitor should be able to try a product before they register for it. The answer lies in a visitor’s refer.
There are two main types of experiences visitors encounter in a product, explore mode or a walled-garden. Explore mode allows visitors to use or view a product’s content. A walled-garden requires a visitor to signup or login before experiencing the product.
Visitors fall into two broad categories of traffic types, direct and indirect. Direct channels are branded based visitors. These visitors have some sense of the product and are interested in finding out more. Indirect visitors are arriving to the product via another user and are interested in utilizing the output of the core value proposition, such as a user generated photo or an article.