1. The two ways visitors register for a product

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    How much should you ask from visitors to convert?

    In every product team, there is a debate on how much information and effort visitors should take in order to convert. A part of this debate is based on the question whether or not a visitor should be able to try a product before they register for it. The answer lies in a visitor’s refer.

    There are two main types of experiences visitors encounter in a product, explore mode or a walled-garden. Explore mode allows visitors to use or view a product’s content. A walled-garden requires a visitor to signup or login before experiencing the product.

    Visitors fall into two broad categories of traffic types, direct and indirect. Direct channels are branded based visitors. These visitors have some sense of the product and are interested in finding out more. Indirect visitors are arriving to the product via another user and are interested in utilizing the output of the core value proposition, such as a user generated photo or an article. 

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  2. Grow like Tumblr: mobile registration flow

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    With approximately 20 billion page views a month and 30% page view growth year-over-year, Tumblr is growing and vibrant content community (this blog is hosted on Tumblr). Tumblr has invested heavily in its mobile product to drive this growth. 

    In the following post, I will be detailing Tumblr’s mobile registration strategy which is at the heart of its recent page view growth. 

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  3. Deletion liberation

    I’ve recently become astutely aware of the consistent and bad habit of startups to not include the option to delete a user account within the product. Some startups make the process of leaving a product extremely difficult, requiring users to jump through hoops and slowing the break-up process with intervention after intervention. 

    Last week, Seth Godin wrote an insightful post on how businesses should handle customers who reject their product and want a refund. Typically businesses make “de-friending” painful and a headache for customers. I agree with Seth Godin that this practice is backwards and is driven by bad marketing principles for the following reasons.

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